 |
| Kim Kardashian. Courtesy of Celebuzz. |
I will be the first to say I do not get the hype of the Kardashians, especially Kim. Okay maybe I am not the first but at least I am honest. America has made her to be a sweetheart and icon originating from her acts in a home made video. But that has catapulted her to one of the most sought after personalities which makes for an extremely profitable business.
Say what you want, the marketing and overexposure has made her a household name that is the epitome of the reality show epidemic. All of these endorsement deals, partnerships, and agreements with weight-control products, clothing line partnership with Sears, and the like means America has literally bought into believing she is really worth following. The girl even had a Superbowl commercial for Skechers. In fact just this past year, Forbes listed her as an ACTRESS, let alone, the second highest paid one on television. I know, when did the crossover to actress happen? You got me on that one. Maybe that the reality shows are fake.
Say what you want, the marketing and overexposure has made her a household name that is the epitome of the reality show epidemic. All of these endorsement deals, partnerships, and agreements with weight-control products, clothing line partnership with Sears, and the like means America has literally bought into believing she is really worth following. The girl even had a Superbowl commercial for Skechers. In fact just this past year, Forbes listed her as an ACTRESS, let alone, the second highest paid one on television. I know, when did the crossover to actress happen? You got me on that one. Maybe that the reality shows are fake.
Nonetheless, Kim (or her mother) has masterminded her celebrity into a money-making machine where she gets paid millions for photo shoots of a wedding and thousands of dollars to show up at a party. People actually lay out major cash just to say they partied with her. I don't like to use the word, starting with an s, to describe people but if it fits so be it.
Talent, no. But hard-working at staying relevant and in the public eye to keep the business model flowing, yes. She definitely is not the example of the upbringing and morals of most of our parents who instilled in us the key ingredients of being successful - do well in school, work hard, guard our reputation, get a college education, rise the corporate ladder, etc. While she may not have an MBA, she has Mastered her own Business Administration in a very enterprising way. It is a success story that no business person can deny - from on her back to being on top.
Follow on twitter: http://twitter.com/temekoruns
Like on Facebook: http://facebook.com/execgetaclue
Follow on twitter: http://twitter.com/temekoruns
Like on Facebook: http://facebook.com/execgetaclue
Posted in: 
