Best Read Fridays - Hashtags: The Best New Marketing

Repurposed # Sign...

Twitter users engage with one another to group conversations, hot topics, and trending ideas by prefixing words with the number sign, hashtag.  The hashtag is now used throughout all of social media as a norm.  But individuals are not the only ones that use them.  Marketing departments of companies have discovered that the use of a hashtag and encouragement of employees to use them in their social media experience increases awareness of the company and its products.  It is a cheaper marketing strategy that has a great awareness impact. 

Check out this article on how your company can make hashtag marketing successful:  http://onforb.es/14muzR3

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Posted in: hashtag,marketing,social media,Social Media and Business,Temeko Richardson