Social Media Has Taken Over Our Lives
Social media has evolved and taken over the lives of many young people who either seek false celebredom, perceived importance and awareness, created interesting networks for young professionals, driven a laissez-faire attitude for seasoned professional and developed into a new marketing tool for business owners, public officials, and corporate executives. But the tone and purpose of the message can be lost if the age of the viewer doesn't correlate. According to a recent study by the Pew Research Center revealed in Jessica Walrack's article, the breakdown of the social media age groups can be used to determine the type, frequency and focus of the message.Promote, Promote, Promote
If you want to promote a business or submit a highly publicized post aimed at a targeted demographic between the ages of 18 - 29. Focus marketing effort on:- Facebook (87%)
- Instagram (53%)
- Twitter (37%)
- Pinterest (34%),
- Facebook (73%)
- LinkedIn (31%)
- Instagram (25%)
- Twitter (25%)
There is no need to post new technology gadgets on Instagram for the elderly market because they won't ever see it unless their 19-year old grandson visits and sees it on his tablet. Offering after-work fitness boot camps with child care arrangements to 20 yr olds on Pinterest would generate less traffic than a Facebook ad that reaches the social media users from the ages of 30 - 49.
Know the age for the message and the targeted platform for them to notice. Welcome to the aging of social media.
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