Best Read Friday - Scare Customers Into Buying What You Have

FRIGHTENED TO PURCHASE...

Most executives believe marketing is about building a brand and making people believe in the greatness of what is being offered because of the perks or advantages over competitors' products and services.  This article goes in reverse and points out how scare tactics can force potential buyers into purchasing what you offer.  

Read carefully to see how the marketing is deployed to keep customers believing "what if " they don't buy it.  http://bit.ly/17jwRoU

For more tips, be sure to pick up a copy of the book, Get A Clue - 10 Steps to an Executive IQ on Amazon.com (http://amzn.to/10Somc1) and make sure to follow me @temekoruns on Twitter.

Posted in: Get A Clue,marketing,Social Media and Business,Temeko Richardson,The RLC Group